How to Build Brand Authority for AI Search: Why Mentions Matter More Than Rankings
Search engine optimization has changed dramatically over the past few years. While traditional rankings remain important, the rise of AI-powered search experiences has introduced a new challenge for businesses: becoming visible in the answers themselves. Platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini are changing how people discover information online. Instead of scrolling […]