20 Techniques for Getting High-Quality Backlinks
Numerous studies have shown that link-building is vital in increasing search engine rankings. Truthfully, link-building takes some effort, though it’s worth the work. Backlinks are links from another website to your website. The more backlinks you earn from high-quality websites, the more people find you online. Not only does that increase your page rank, but […]
Google’s Gemini Decoded: Understanding its Impact on SEO
Search Engine Optimization (SEO) is a dynamic field that is as exciting as it is challenging. Technologies rapidly evolve, requiring SEO professionals to keep abreast of the changes and how they impact SEO. They must stay ahead of the curve to remain competitive. Google is the leader in this evolution and has introduced its newest […]
Nofollow vs. Dofollow Backlinks Explained
Creating a successful backlink strategy remains one of the more challenging aspects of Search Engine Optimization (SEO). A backlink is a link one website receives from another. If another entity links to your website, that strengthens brand awareness and increases referral traffic to your website. Backlinks also benefit your site’s SEO performance. Many times, websites […]
Search Engine Optimization (SEO) Starter Guide
Google accounts for 85.53% of the Search Engine Optimization (SEO) market. Earning the no.1 result spot on Google’s organic search page means a CTR of 27.6%, and any URL with a relevant keyword has a 45% higher click-through rate. On top of that, Google has approximately 93 billion visits per month. Of those visitors, 75% […]
A Review of Google Core Updates in 2023
Google constantly modifies and enhances its search ranking algorithms to provide users with the best quality and most relevant results. In fact, Google makes an average of nine changes a day to their algorithm, which equals approximately 3,200 changes in a year. These changes can be small query updates or major algorithm changes, the latter […]
How Google SGE Will Impact SEO
In May 2023, Google announced at its annual Google I/O developer conference that it is giving Google Search Labs users an opportunity to sign up and test a new AI-powered search feature called Search Generative Experience (SGE). Currently, SGE is only available in the US, and the only language is English. According to Google, “SGE […]
How AI Will Impact the Future of SEO
The use of Artificial Intelligence (AI) has seemingly emerged overnight, sparking much excitement (and debate) across industries. In the Search Engine Optimization (SEO) industry, AI technology is primarily used for data analysis and content creation. AI can create in just about any platform, from text-based content like blogs and email. It can also aid in […]
Google Business Profile: How To Optimize For SEO
While the internet makes the world smaller, local business owners focus on their local markets for obvious reasons. Brick-and-mortar businesses serve the local population. Interestingly, over 95% of people learn about local companies online. For this reason, local business owners should ensure their online presence is strong. One of the best ways to do that […]
How Changing or Updating Website Content Can Affect Your SEO
Any time you make content updates to your website, Google and the other search engines take notice. Depending on the changes, Google adjusts your site’s rankings accordingly. Logically, you can assume that adding fresh, quality content will improve your rankings. This is true, provided you go about it the right way. Whenever you add or […]
Programmatic SEO vs. Traditional SEO
Google emphasizes quality content as one of the best ways to market your company’s website. As you know, creating useful, relevant content that ranks for targeted keywords is not a simple process. Quite a bit of analysis is done first, followed by deliberate, manual content creation. Once you accomplish this, the goal is to replicate […]
