Google Business Profile: How To Optimize For SEO
Google Business Profile: How To Optimize For SEO While the internet makes the world smaller, local business owners focus on their local markets for obvious reasons. Brick-and-mortar businesses serve the local population. Interestingly, over 95% of people learn about local companies online. For this reason, local business owners should ensure their online presence is strong. […]
How Changing or Updating Website Content Can Affect Your SEO
How Changing or Updating Website Content Can Affect Your SEO Any time you make content updates to your website, Google and the other search engines take notice. Depending on the changes, Google adjusts your site’s rankings accordingly. Logically, you can assume that adding fresh, quality content will improve your rankings. This is true, provided you […]
Programmatic SEO vs. Traditional SEO
Programmatic SEO vs. Traditional SEO Google emphasizes quality content as one of the best ways to market your company’s website. As you know, creating useful, relevant content that ranks for targeted keywords is not a simple process. Quite a bit of analysis is done first, followed by deliberate, manual content creation. Once you accomplish this, […]
How Much You Should Be Spending On Marketing
How Much You Should Be Spending On Marketing While there is no doubt that your company needs a marketing strategy and an accompanying budget to support it, determining the scope of that strategy and how much money to dedicate is challenging. Many business owners have heard about the 5% rule, which dictates that you should […]
Why You Should Not Use ChatGTP to Write SEO Blog Articles
Why You Should Not Use ChatGTP to Write SEO Blog Articles Artificial Intelligence (AI) is a powerful technology that is expanding at an incredible rate. Its uses are exponential across all industries. Far more than a trend, AI is fast becoming a cornerstone of many endeavors, including copywriting and SEO content creation. OpenAI’s ChatGPT is […]
Why Keyword Research is Vital for SEO
Why Keyword Research is Vital for SEO In SEO terms, a keyword is a word or phrase people type into a search engine when searching for information. Keywords are essential because they narrow the focus of your content so you can best meet your searchers’ needs. If you’re not optimizing your keywords, you risk losing […]
What is SEO Link Juice?
What is SEO Link Juice? Anyone familiar with Search Engine Optimization (SEO) has heard of link juice. It’s an informal name for what’s actually a formal–and rather formidable–aspect of SEO. Link juice has to do with links. More specifically, it’s the amount of authority your website gains when one website passes some of its established […]
White Hat vs. Black Hat vs. Grey Hat SEO
White Hat vs. Black Hat vs. Grey Hat SEO Backlinks are critical aspects of Search Engine Optimization (SEO) because they demonstrate to Google and other search engines that your website has authority. If you have high-authority websites linking to yours, all the better. Earning those backlinks is no easy task. You should have a backlink-building […]
How Long Does SEO Take to Work?
How Long Does SEO Take to Work? Developing an SEO strategy takes time and planning. That much is understood. Once that strategy is executed, however, business owners inevitably wonder how long it will take for the SEO results to take effect. According to Forbes, “If you can’t budget for 6 to 12 months of SEO, […]
Canonical URLs: Why They Are Important and How to Use Them
Canonical URLs: Why They Are Important and How to Use Them While it’s understood that SEO is crucial for a business to grow, it’s not always clear how to fortify your SEO arsenal. Earning those all-important Google rankings can be challenging to say the least. Different theories exist for pleasing Google’s algorithm. Search engines don’t […]
