How Much You Should Be Spending On Marketing
While there is no doubt that your company needs a marketing strategy and an accompanying budget to support it, determining the scope of that strategy and how much money to dedicate is challenging. Many business owners have heard about the 5% rule, which dictates that you should reinvest 5% of your revenue into marketing. While […]
Why You Should Not Use ChatGTP to Write SEO Blog Articles
Artificial Intelligence (AI) is a powerful technology that is expanding at an incredible rate. Its uses are exponential across all industries. Far more than a trend, AI is fast becoming a cornerstone of many endeavors, including copywriting and SEO content creation. OpenAI’s ChatGPT is an advanced AI writing tool that generates as much praise as […]
Why Keyword Research is Vital for SEO
In SEO terms, a keyword is a word or phrase people type into a search engine when searching for information. Keywords are essential because they narrow the focus of your content so you can best meet your searchers’ needs. If you’re not optimizing your keywords, you risk losing visitors because your text doesn’t match what […]
What is SEO Link Juice?
Anyone familiar with Search Engine Optimization (SEO) has heard of link juice. It’s an informal name for what’s actually a formal–and rather formidable–aspect of SEO. Link juice has to do with links. More specifically, it’s the amount of authority your website gains when one website passes some of its established authority (or power) to your […]
White Hat vs. Black Hat vs. Grey Hat SEO
Backlinks are critical aspects of Search Engine Optimization (SEO) because they demonstrate to Google and other search engines that your website has authority. If you have high-authority websites linking to yours, all the better. Earning those backlinks is no easy task. You should have a backlink-building strategy in place as part of your overall SEO […]
How Long Does SEO Take to Work?
Developing an SEO strategy takes time and planning. That much is understood. Once that strategy is executed, however, business owners inevitably wonder how long it will take for the SEO results to take effect. According to Forbes, “If you can’t budget for 6 to 12 months of SEO, you might be better off putting that […]
Canonical URLs: Why They Are Important and How to Use Them
While it’s understood that SEO is crucial for a business to grow, it’s not always clear how to fortify your SEO arsenal. Earning those all-important Google rankings can be challenging to say the least. Different theories exist for pleasing Google’s algorithm. Search engines don’t provide clear-cut information on how they rank websites; however, they do […]
What Is Keyword Cannibalization and How To Fix It
In today’s digital universe, a simple internet search can connect people to the products or services they are searching for. Some of us remember the days when we’d refer to printed catalogs or the phone book for the location of a local specialty store. Those days have all but disappeared. Now, we can Google and […]
How to Recover from a Google Core Update
Google core updates severely impact businesses whose SEO relies on organic traffic. After a core update, some organizations suffer significant site traffic drops, negatively impacting profits. On a positive note, you can take steps to mitigate the impact of the next core update. Even better, the best way to do that is something you’re probably […]
How to Get Your Google Business Profile Found
Google is the most widely used search engine. In fact, it holds more than 92% of the search engine market share. It goes without saying that an essential way to attract new customers is to create a Google Business profile (formerly Google My Business) so customers can find you through Google search and Maps. Your […]
