Learn how Searched & Found provided Memoria, an innovative, modern, and compassionate cremation and memorial services provider, with a 92% increase in Page 1 keywords in just 12 months.


Increase in Page 1 Keywords


Top Three Keywords Indexed


Increase in Organic Sessions


Non-Branded Keyword Rankings


Increase in Organic Revenue
Memoria offers a tailored and compassionate approach to cremation and memorial services. They provide funeral service planning online so their customers can make those difficult decisions from the comfort of their own homes. Because their services are both common and unique, they were challenged with optimizing their SEO to draw customers looking for their innovative services, even those who didn’t know online services for funerals were a possibility. On the other side, they also competed with traditional funeral service providers and needed to improve their keyword rankings and SERPs. Searched & Found took on the challenge of helping Memoria develop stronger brand awareness by providing them with a content plan, optimizing their pages, and acquiring some much-needed backlinks to build their Domain Authority (DA). Within 12 months, Memoria saw improvements in keyword rankings and organic session increases.


A significant challenge for Memoria was defining itself as an online funeral service provider for traditional funeral services instead of virtual memorial services (where mourners gather online to celebrate a lost loved one). While their website clearly defined their brand, they weren’t employing best keyword practices. As a result, their organic search presence was not growing. Anyone searching for Memoria specifically would find them. However, they were not getting returns from their non-branded keywords. They were in desperate need of an SEO campaign that would generate new traffic and establish brand awareness.


After Searched & Found completed their analysis, they provided Memoria with a strategy and growth projection. The strategy focused on keywords, on-page optimization, and internal and external backlink acquisition. Searched & Found optimized their existing pages, refined keywords, and acquired critical backlinks from sites with strong DA. Searched & Found also created new content that followed SEO best practices and represented Memoria’s distinct brand.


Within twelve months, Memoria’s Page 1 keyword rankings improved by 92%. Further, they are now ranking high in the SERPs, averaging within the top 3 positions. They have now seen a 300% increase in newly indexed keywords. Their site traffic has increased significantly, and customers are reporting they were happy to learn that online planning services were possible in their time of need.
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