Memoria offers a tailored and compassionate approach to cremation and memorial services. They provide funeral service planning online so their customers can make those difficult decisions from the comfort of their own homes. Because their services are both common and unique, they were challenged with optimizing their SEO to draw customers looking for their innovative services, even those who didn’t know online services for funerals were a possibility. On the other side, they also competed with traditional funeral service providers and needed to improve their keyword rankings and SERPs. Searched & Found took on the challenge of helping Memoria develop stronger brand awareness by providing them with a content plan, optimizing their pages, and acquiring some much-needed backlinks to build their Domain Authority (DA). Within 12 months, Memoria saw improvements in keyword rankings and organic session increases.