Searched & Found responded by taking a fully managed digital approach. They began literally at the beginning, analyzing the current campaigns, website, and ad content. In addition, the Searched & Found team conducted an in-depth keyword analysis. They also performed similar analyses on the competitors to see what keywords they ranked for in the SERPs.Armed with that data, Searched & Found completely revamped their paid search content, creating new content and targeting stronger keywords. Searched & Found ensured that the content presented across platforms (paid ads, website, and social media posts) was cohesive and clearly represented the organization and its mission.